Time Zone Line Wrinkle Reducing Moisturizer SPF 15 Day Creme
2011
Time Zone Line 8cWrinkle Reducing Moisturizer SPF 15 Dry Creme ($58 for 1.7 ounces). Every time Lauder launches a new line of antiwrinkle moisturizers, the questions come pouring in. Women don’t seem to make the connection that just a couple months before, Iauder was lauding (pun intended) another group of antiwrinkle products with astonishing claims.
Now that those products have had their day in the fashion magazines and their marketing impact has waned, it’s time to promote another group, even though the claims differ little between them.
I suppose the curiosity about the Time Zone products comes from the attention-getting claim that they take 10 years off the look of your skin in 4 weeks. That would certainly grab my attention, but if you stop and think, it really isn’t a claim we haven’t heard before, from Lauder and numerous other lines. If skin is rough and dry and you put a moisturizer on you’re going to look younger, but you don’t need this product to achieve that. Examining the ingredient list for this product reveals that it truly isn’t different from most other daytime moisturizers with sunscreen, sold by Lauder and other companies. So do all of those take 10 years off too? It was an interesting experience at the Estee Lauder counter asking several sales representatives what made the ‘lime Zone products different or more special when compared to Lauder’s DayWear,
Re-Nutriv, and Resilience Lift brands. They stumbled about and really couldn’t come up with a good answer, finally just saying that it was a good product. My advice? Ignore the decade erasing claim because it won’r show up in the mirror no matter how long you use this product. It provides sufficient sun protection (which is the only legitimate wrinkle-reducing claim that can be made for this product) and it has a creamy texture suitable for normal to dry skin. However, and this is the key reason why you shouldn’t spend money on this product, the jar packaging undermines the effectiveness of the numerous antioxidants Lauder included. Just like many of their moisturizers, the overall formula is incredibly sophisticated and chock-full of potentially beneficial ingredients-if only they were packaged to retain their potency once you opened this product and started using it!
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