Time Zone And-Line Wrinkle Eye Creme ($43.50 for 0.5 ounce) is the eye-area counterpart to Lauder’s overhyped Time Zone moisturizers. Other than being more emollient, there is nothing about it that makes it specially formulated for the eye area. The claims mention that this eye cream is “so powerful” that every woman showed a reduction in the look of lines and wrinkles.
This sounds mighty impressive until you realize that simply improving the look of lines and wrinkles, which any moisturizer will do, is a cosmetic effect. Not to mention how many times we’ve heard this before about countless other products the Lauder corporation sells.
What Lauder and most other cosmetics companies know, women never tire of being hit with the same claims over and over and over again. As usual for most Lauder moisturizers, this is loaded with beneficial ingredients, including many antioxidants and cell-communicating ingredients.
Unfortunately, it shares the all-too-common trait of jar packaging, which means those exciting, air-sensitive ingredients won’t remain potent for long after opening. In this case, that can be construed as a good thing. Why? Because Lauder included a potentially irritating amount of rosemary and tangerine extracts, and irritation isn’t what you want for skin anywhere, especially on the face.


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